SO YOU THINK IT’S EASY TO MAKE A BRAND?
People see the shirts.
The sold-out drops.
The pop-ups.
The nice photos on Instagram.
And they think — “That’s easy.”
“Make a logo, print it, post it — boom, you’re a brand.”
But here’s the truth:
IT'S NOT.
It’s More Than Just a Product
A lot of times, a brand starts from emotions.
Thoughts running through your head — frustrations, ideas, experiences — and you just want to release it.
Put it on a shirt. Let it speak. That’s exactly what we did too.
But here’s the thing:
Curiosity kept us going.
We wanted to know:
“What if we take this further? What’s next? What can we build?”
It’s easy to drop 1 or 2 releases.
It’s easy to ride the hype for a moment.
But planning the 3rd, the 4th, the 10th, the 20th?
That’s where it gets real.
Not for Everyone
It’s funny how people still think building a brand is easy.
Even with experience…
Even with skills…
It doesn’t guarantee an easy ride.
It’s not for everyone.
It’s for the ones who have vision.
The ones who remember why they started.
The ones who hold onto their reasons when things get hard — because they will.
We’ve been doing this for 13 years, and guess what?
It’s still hard.
The pressure? Still there.
Thinking of the next big concept?
The next big collaboration?
It never gets easy.
But that’s what separates those who last from those who fade.
So If You Really Want to Start…
Think about it.
Not for a day — really think about it.
Are you ready to bleed for it?
To stay consistent even when no one notices?
To get rejected, doubted, copied, but still stay true?
Because that’s what it takes.
It’s not easy.
But if it’s real — it’s worth it.
See you on the grind.
— Don't Blame The Kids
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